Market Trends in Mineral Enriched Foods and Beverages

Minerals are essential nutrients that our body needs to function properly. They play a vital role in maintaining good health and preventing chronic diseases. Mineral enriched foods and beverages are becoming increasingly popular among health-conscious consumers who are looking for ways to improve their overall well-being. In this article, we will explore the market trends in mineral enriched foods and beverages, key players in the market, market challenges, market opportunities, and the future of this industry.

Overview

The global mineral enriched foods and beverages market is expected to grow at a CAGR of 6.5% from 2021 to 2026. The increasing awareness about the health benefits of minerals and the growing demand for functional foods and beverages are driving the growth of this market. The market is segmented based on type, application, and region.

The major types of minerals used in food and beverage products are calcium, iron, zinc, magnesium, and potassium. These minerals are added to various food and beverage products such as dairy products, bakery products, beverages, and supplements. The application of mineral enriched foods and beverages is widespread, ranging from sports nutrition to weight management to general health and wellness.

Key Players in the Market Trends in Mineral Enriched Foods and Beverages

The key players in the mineral enriched foods and beverages market include Nestle S.A., PepsiCo Inc., The Coca-Cola Company, Danone S.A., General Mills Inc., Kellogg Company, Abbott Laboratories, Glanbia plc, Arla Foods amba, and Dean Foods Company. These companies are investing heavily in research and development to come up with innovative products that cater to the changing needs of consumers.

Nestle S.A. has launched a range of mineral enriched products under its Nestle Health Science brand. The products include Boost, a high-protein drink enriched with vitamins and minerals, and Resource, a range of nutritional supplements for people with specific health conditions.

PepsiCo Inc. has launched a range of mineral enriched beverages under its Gatorade brand. The products include Gatorade Endurance, a sports drink enriched with sodium, potassium, and magnesium, and Gatorade Recover, a protein shake enriched with calcium and vitamin D.

Market Challenges

One of the major challenges faced by the mineral enriched foods and beverages market is the high cost of production. The cost of adding minerals to food and beverage products is high, which makes the final product expensive. This can be a deterrent for price-sensitive consumers who may opt for cheaper alternatives.

Another challenge is the lack of awareness among consumers about the health benefits of minerals. Many consumers are not aware of the role that minerals play in maintaining good health and preventing chronic diseases. This can be a barrier to the growth of the market.

Market Opportunities

The mineral enriched foods and beverages market presents several opportunities for growth. The increasing demand for functional foods and beverages is one such opportunity. Consumers are looking for products that not only taste good but also provide health benefits. Mineral enriched foods and beverages fit this requirement perfectly.

Another opportunity is the growing trend of personalized nutrition. Consumers are increasingly looking for products that cater to their specific health needs. Mineral enriched foods and beverages can be customized to meet the specific mineral requirements of individual consumers.

Future of Mineral Enriched Foods and Beverages

The future of the mineral enriched foods and beverages market looks promising. The market is expected to grow at a steady pace in the coming years, driven by the increasing demand for functional foods and beverages. The market is also expected to witness a shift towards personalized nutrition, with companies offering customized products to meet the specific needs of individual consumers.

Advancements in technology are also expected to drive the growth of the market. New technologies such as nanotechnology and encapsulation are being used to enhance the bioavailability of minerals in food and beverage products. This will make it easier for consumers to meet their daily mineral requirements.

Conclusion

The mineral enriched foods and beverages market is a growing industry that presents several opportunities for growth. The market is driven by the increasing demand for functional foods and beverages and the growing trend of personalized nutrition. However, the market also faces several challenges such as the high cost of production and the lack of awareness among consumers about the health benefits of minerals. Companies in this market need to invest in research and development to come up with innovative products that cater to the changing needs of consumers.