The 2024 International Short Video Competition has successfully concluded its call for submissions. As of November 30, a total of 4,452 works were submitted, with creators from 60% of the countries and regions worldwide. The total exposure of related topics across the internet has surpassed 1.5 billion views.
This year’s competition featured a series of promotional activities reaching international campuses across the globe, with efforts expanding into markets in Asia, Europe, North America, and other regions. These activities have greatly enhanced the international exchange and cooperation in the film and television industry, significantly boosting global audio-visual influence. Notable progress was made in international communication and overseas promotion, with three key achievements standing out:
Firstly, a diversified international communication channel has been established. By inviting individual creators, bilingual bloggers, domestic and international audiovisual production and broadcasting institutions, film and media schools, as well as renowned influencers and talent agencies from around the world, the competition has attracted creative talents from various fields and levels. This includes significant participation from overseas universities, international students, and others, effectively capturing the attention and influence of the youth demographic. As a result, a large number of works with diverse formats and topics have been collected.
Secondly, a comprehensive cultural exchange platform has been established. Relying on international campus promotional activities, the competition has provided overseas students and foreign youth with opportunities to gain a deeper understanding of both Chinese and foreign cultures and international exchanges, thus sparking their creative inspiration. During the promotional events at KyungHee University, Rangsit University, and the University of Barcelona, students expressed strong interest in the overseas competition themes. Many of them stated that they would create works in creative formats such as Vlogs, animations, and documentaries. This promotional opportunity has also ensured the quality of the competition submissions.
Thirdly, an efficient overseas communication model has been expanded. By fully leveraging the experience gained from organizing the competition, the influence of various platforms has been activated. Through showcasing stories of Sino-foreign friendship, cultural differences, and win-win cooperation opportunities, as well as the concept of a shared human destiny from a Z perspective, the competition has established a distinctive international audio-visual brand image using abundant overseas resources. Prior to the promotional events, the release of information about the overseas competition attracted the attention of international creators and subscribers, creating a favorable atmosphere for offline promotional activities. From “cloud” to reality, the progressive promotion of Sino-foreign audio-visual works’ international communication has facilitated cultural exchange through enjoyable audio-visual experiences.
The international campuses have brought together students from different countries and regions, inspiring each other through their creative work and fostering a deeper understanding and respect for different cultures. By participating in and promoting the competition, students are able to further develop their short video creation skills, cross-cultural communication abilities, and awareness of international communication. With the perspective and creativity of international students, the competition has unearthed a batch of short video works that are more in tune with international audiences and easier to understand and accept. These works effectively showcase the charm of Sino-foreign cultures and the achievements of social development, enhancing the competition’s international appeal and influence.
In addition to reaching universities in South Korea, Thailand, Spain, and Russia, the international youth exchange roadshow is still ongoing. Although the submission phase has ended, the journey of Sino-foreign cultural exchange continues. With innovative communication formats and strengthened cultural identity, the 2024 International Short Video Competition is still on the way!
Media Contact
Company Name: Shandong Running Shell Culture Media Co., Ltd.
Contact Person: Sun Ke
State: Shandong Province
Country: China
Website: https://isvc2024.e.cn.vc/Registration
Email: sunke@gufumedia.com
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Everest Market Insights journalist was involved in the writing and production of this article.
